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When to Outsource Pinterest Management (and What to Expect)
Pinterest is one of the strongest long-term traffic sources for bloggers, creators, and small business owners – but only when it’s managed intentionally, consistently, and strategically. And that’s exactly where many businesses hit a wall. Here is what I learned after manage Pinterest accounts worldwide since 2017:
- Pinterest takes time;
- Pinterest takes consistency;
- Pinterest takes strategy (and a lot of testing).
That’s why outsourcing your Pinterest management is becoming more and more common. In the most cases when a client contact me, every time I found a busy entrepreneur, an overwhelmed blogger, or a small business owner trying to juggle everything. You don’t need to experience burnout in you business! Hiring a Pinterest manager can be the difference between stagnant analytics and a Pinterest account that grows on autopilot. If you’ve ever wondered when to outsource Pinterest management and what you should expect when you do, this guide breaks down everything you need to know.
Why Pinterest Management Is Harder Than It Looks – even in the AI era?
Before discussing outsourcing, it’s important to understand why Pinterest is so time-consuming (even if we use AI tools for support). A proper Pinterest strategy includes:
- Keyword research
- Pin creation (fresh pins every week)
- Scheduling
- Board organization
- Tracking analytics
- Staying updated on platform changes
- A/B testing designs
- Seasonal planning
- Content repurposing
- Regular optimization
Pinterest isn’t a “pin it and forget it” platform – not anymore. The businesses that see long-term growth are the ones who follow a strategy and stick to it. If that feels overwhelming, that’s when outsourcing becomes the smartest move.
Signs It’s Time to Outsource Pinterest Management
Not everyone needs a Pinterest manager. But if you check several of the signs below, your business is likely ready.
- Your Pinterest traffic is stagnant (or declining)
If you’ve been posting for months with:
- No growth
- Decreasing clicks
- Plateaued impressions
- Low engagement
…you probably need expert help. A Pinterest strategist can identify issues you may not even be aware of, such as keyword mismatches, pin design problems, incorrect board structure, or outdated tactics. But remember that even with a strategist will need time to make sure the strategy is implemented on the right way! There is no overnight magic! So, be prepare with patience!
- You don’t have time to create fresh pins every week
Pinterest needs fresh content consistently. Not daily – but weekly. If you’re too busy running your business, writing blog posts, or fulfilling orders (which is reasonable), a Pinterest manager takes this completely off your plate.
- You’re confused by Pinterest SEO
Pinterest SEO requires:
- Keyword strategy
- On-pin optimization
- Board SEO
- Search intent matching
- Seasonal trend timing
Most business owners I’ve seen, just skip or guess on these steps. So, a Pinterest manager ensures your content is actually searchable.
- Your pin graphics aren’t performing
If your pins get impressions but no clicks, the problem is often:
- Weak design
- Wrong style
- Poor titles
- No CTA
- Wrong image type
- Design not matching search intent
Remember: Experienced Pinterest managers know how to design clickable, scroll-stopping pins that fit your niche.
- You want Pinterest to become a consistent traffic source
If you’re ready for:
- More blog readers
- More customers
- More email subscribers
- More product sales
…then outsourcing can help you reach those goals faster.
Remember: Pinterest is a long game. A professional Pinterest manager ensures you stay consistent for the months it takes to see strong growth.
- Your business is growing – and Pinterest has fallen behind
If your to-do list keeps getting longer, Pinterest is often the first thing to slip through the cracks.
Remember: Outsourcing means you stay visible even when life or business gets busy.
What to Expect When You Outsource Pinterest Management
Many business owners wonder:
“What exactly does a Pinterest manager do?”
“What results should I expect?”
Here’s what my high-quality Pinterest management services always include:
- A Custom Pinterest Strategy
Not a generic plan – your strategy should be tailored to:
- Your niche
- Your content
- Your goals
- Your audience
- Your products
- Your analytics
As a Pinterest manager, I always start with audit of your current account and create a plan for long-term growth.
- Keyword Research and SEO Optimization
I always provide:
- Relevant keywords
- Organizing keyword clusters
- Optimizing boards
- Optimizing pin titles & descriptions
- Tracking search trends
- Correct SEO errors
I do this, because Pinterest SEO can make or break your reach.
- Consistent Pin Creation
As experienced Pinterest manager, I will design fresh pins every week, including:
- Static pins
- Video pins
- Seasonal pins
- Product pins
- Idea Pins (if needed)
I do this, because your designs should be on-brand, scroll-stopping, and optimized for clicks.
- Scheduling & Publishing
You won’t need to worry about:
- Logging in every day
- Batch scheduling
- Posting at the right time
- Pin distribution
- Seasonal planning
This is handled for you!
- Monthly Reporting & Analytics
As your Pinterest manager, by the end of month, I always provide:
- Monthly performance reports
- Growth breakdown (clicks, impressions, saves)
- Best-performing content
- Strategy improvements
- Recommendations and proposing content creation ideas
I do this, because this keeps you informed without overwhelming you.
- Long-term, realistic results (not overnight magic)
As a Professional manager, I understand the Pinterest timeline. Most accounts I manage grow noticeably at:
- 3 months: foundational growth
- 6 months: steady traffic increases
- 9 months: stronger momentum
- 12 months: long-term predictable growth
Remember: Pinterest success rarely happens overnight- but it does happen with consistency.
When Outsourcing Pinterest Management Makes the Most Sense
You should outsource if:
- You want Pinterest to become a major traffic driver
- You’re tired of guessing what works
You want a strategy designed by a specialist
- Your time is better spent on other parts of your business
- You’ve tested Pinterest yourself with little success
- You want to grow faster and more efficiently
Remember: Pinterest management is an investment instead of an expense – because it directly supports your long-term visibility, traffic, and customer growth.
Final Thoughts: Outsourcing Pinterest Management = More Time + More Traffic + More Growth
Pinterest can bring:
✨ consistent traffic
✨ high-quality leads
✨ passive sales
✨ email subscribers
✨ long-term visibility
…but only when it’s managed strategically.
If you’re overwhelmed, stuck, or ready to take your traffic seriously, outsourcing Pinterest management is one of the smartest marketing decisions you can make.
As a Pinterest manager since 2017, I’ve seen firsthand how powerful Pinterest becomes when someone with the right experience handles the strategy, design, and optimization. You can click on my case studies below and see more.
If you want a Pinterest expert to take this completely off your plate, feel free to reach out — I offer monthly Pinterest management packages designed to grow traffic, clicks, and sales sustainably.
👉 Book Pinterest Strategy + Management: contact me now! Feel free to reach me out anytime and let’s grow your Pinterest ROI!
My usual service is completed and full Pinterest monthly management (organic strategy) – there is no need for you to do anything. Here is a case study to read more on how I increased 3 times the monthly traffic for a blogger in 12 months (and of course affiliate sales) for a client (Pinterest case study 1): socialmarketingnest.com/my-pinterest-marketing-tips-and-pinterest-traffic-case-study/
I personally care for each of my client’s accounts and because my time is limited, I can’t take every project, just one or two per month. My focus are bloggers and small businesses in almost any niche. Price starts at only 300 $ per month.
Here are a few ways I can support you with Pinterest marketing help:
- Building Personalized Pinterest strategy, updated for 2026 as a one-time project (implemented by you);
- Monthly Pinterest Management on a long-term for more than 6 months (done for you monthly Pinterest management service – this is my main service).
- One-time Pinterest account set up, optimization or Pinterest audit clean up (done for you one time service);
- Custom Pinterest Canva Templates creation based on your content with a problem-solution model;
- Pinterest one-time consultation with tips for growth in 2025-2026 for your blog – in a pdf file with easy to implement steps by you;
Need help with pins creation -> contact me here for bundle of custom made 20 editable Canva design pins (based on your content) to make sure you will always have the right visuals for Pinterest! It is one time service which will cost you only 50 $, contact me here and ask about mini service for 20 editable static Canva pins based on your content (products, blog posts or services on your site). You will be able to post these directly and use them to build next batch of pins for your Pinterest marketing!
To see more about me and my work with other bloggers, you can check my testimonials here. Feel free to contact me here!
Here is my LinkedIn for a quick connection and help:
https://www.linkedin.com/in/socialmarketingnest/
I will be happy to support and help you in your Pinterest journey in 2025-2026!
About the author:
Stiliyana Stoycheva – Pinterest Manager, Strategist and Consultant located in Varna, Bulgaria
Helping entrepreneurs worldwide with their internet marketing strategy, specializing in Pinterest marketing for bloggers. She has solid experience behind her with hundreds of clients from all over the world, helping them with highly successful and result oriented Pinterest management services. She has studied the Pinterest platform in detail for the last 8 years and has tested various strategies for maximum performance.
To understand more about me and SocialMarketingNest team, read our FAQ here.
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