How to Market Your Coaching or Service Providing Business on Pinterest

As a coaching business or service providing business, you are passionate to help others achieve their goals and improve their lives. But you need exposure to reach them. So, why not expand your reach and connect with your target audience in one of the most powerful platforms – Pinterest? Not only product based businesses have benefits from promoting on Pinterest, people actually search on Pinterest for help and you may have the decision for them as a coach or service provider. In this guide, as an experienced Pinterest Manager, I will figure out how to build a Pinterest marketing strategy to reach your target audience as a coaching or service provider business on Pinterest:

  • SEO Optimization for First Impression: It is crucial to make strong first impression on Pinterest as a coach or service provider. Pinterest is a search engine and SEO optimization of your coaching profile name, your bio, your board names and your pins description matter! Put yourself as an expert with your name: start the optimization process with a clear and beautiful cover using your branding, captivating profile picture with your face and SEO optimized title and bio. Remember to talk directly to your audience by telling what kind of coaching or service business are you exactly. Focus on how you can help them to reach their goals. Use broader keywords to name your boards. Curate your boards that showcase your expertise and the services you offer as a coach or service provider. Add inspirational boards related with the interests of your audience to create value.
  • Create Compelling Visual Pins: Visual content is the king on Pinterest. Your pins have to look impressive, but most importantly helpful! Focus on problems people are having and show them your solution! Problems are what make people to research Pinterest and you are coach or service based business providing solutions to specific problems. Show exactly this on a clear and visually appealing way, so people can click these pins and come to your site to engage with your content. Create informative pins that offer actionable tips, advices and practical strategies related to your coaching niche or service offers.
  • Use Pinterest Trends to figure out what coaching content is most trending now: A research in Pinterest Trends will help you to identify popular search terms and phrases with words in the coaching niche to use in your pins. You can find the growing trends and use this information to create content for your site or keywords for your pins. In addition to promoting your services, share content that educates and inspires your audience. I always advice service providers and coachers to create rich blog content, because Pinterest likes blogs! Think on Pinterest trends as research tool to create blog posts that will be engaging!
  • Use the Right Pinterest Strategy: As I said above, Pinterest likes the blog content and the pinners are loving to find detailed information to about what they are looking for. So, your Pinterest strategy is related to your content strategy actually. This is the first step to build your Pinterest strategy and establish your successful Pinterest account. Once you have a great content, you can start adding 1-2 new pins each day to your Pinterest account. Engage with the Pinterest community by repining content from other users, comment, follow other potentially interested pinners to build following and repining base to your content. Pinterest is collaborative marketing tool, by sharing from others, you may expect the same from them. This is what will help you expand your reach and grow your following and engagement.
  • Analyze Pins Performance: Track your Pinterest analytics regularly. Knowing what pins are the most engaged and clicked, is what will create a result-driven decisions for your Pinterest strategy. Check your analytics once per a month (Pinterest is slow and it is useless to check every day the analytics data). Use this data to update your Pinterest strategy for the next month by creating more pins to the most engaged content so far. Monitor metrics like engagement (mostly saves) and outbound clicks to your site and you will understand what is working for you.


Marketing your coaching or service providing business on Pinterest can be excited to connect with your target audience, grow as an expert and attract new clients. But Pinterest marketing can be very time consuming process if you do it by yourself. It requires strong knowledge and experience. Plus, keep in mind that it takes around 6-9 months to establish a good traffic to your wedding planning site. A lot of patience and consistency is needed! Let’s make it together! If you need to stay focused on your business, let me help you with Pinterest!

I will support and help you in your Pinterest journey in 2024 with a pleasure!

About the author:

Stiliyana Stoycheva – Pinterest Manager, Strategist and Consultant located in Varna, Bulgaria

Helping bloggers, but also other entrepreneurs worldwide with their internet marketing strategy, specializing in Pinterest marketing. She has solid experience behind her with hundreds of clients from all over the world, helping them with highly successful and result oriented Pinterest management services. She has studied the Pinterest platform in detail for the last 7 years and has tested various strategies for maximum performance.

For more questions, help with all kind Pinterest services, please feel free to reach her out here or via LinkedIn:!

Here are a few ways I can support you as a Pinterest Manager with Pinterest marketing help:

  • Building Personalized Pinterest strategy, updated for 2024 as a one-time project (created by me and implemented by you);
  • One-time Pinterest account set up, optimization or Pinterest audit clean up (done for you one time service);
  • Custom Pinterest Canva Branding and Templates creation based on your content with a problem-solution model;
  • Pinterest one-time consultation with tips for growth in 2024 for your blog – in a pdf file with easy to implement steps by you;

If you are a Pinterest Manager looking for help with your blogger client’s accounts, reach me out here to check if I can help you with a fresh strategy for your clients.