Turning Pinterest Traffic Into Email Subscribers: Step-by-Step Guide

This guide will show you exactly how to turn Pinterest traffic into email subscribers using high-converting pin designs, optimized landing pages, and lead magnets that convert. Step-by-step Pinterest email strategy for bloggers and small businesses -> from experienced Pinterest Marketing Manager.

Website traffic is great, but traffic that joins your email list is much more powerful!

Actually, Pinterest is one of the best platforms for sending ready-to-act visitors to your website, making it perfect for lead generation. Unlike Instagram or TikTok, Pinterest users are actively searching for solutions and plan to take action.

If you want more subscribers, more conversions, and more long-term customers, Pinterest should be a core piece of your marketing strategy and your marketing action to go!

Here’s how to do it:

✅ Step 1: Create a Lead Magnet Pinterest Users Actually Want

Pinterest users are planners, shoppers, and problem-solvers. Your freebie must match that mindset. High-converting Pinterest lead magnets include:

  • Checklists + cheat sheets
  • Recipe PDFs
  • Printable planners + templates
  • Style guides + lookbooks
  • Shopping lists
  • Free trainings or mini courses
  • Discount codes or product samples
  • Digital pattern downloads

🎯 Tip: Choose a lead magnet that solves ONE specific problem your ideal customer is searching for.

Example:
Instead of a vague “Healthy Cookbook PDF” →
“10-Minute Meal Planner for Busy Moms (Printable)”

They can see the benefit before clicking.

✅ Step 2: Create Pins Designed for Conversions, Not Just Clicks

Not all pins are lead-gen pins! These must be clear, direct, and outcome-focused. Elements of conversion-focused pin design:

✔ Clear headline on graphic
✔ Bold CTA like “Free Download” or “Get the Guide”
✔ Text that highlights the benefit
✔ Vertical 1000×1500 ratio
✔ Professional brand colors + fonts
✔ Multiple pin variations for testing

💡 Pro Strategy: Create 6–10 pin designs per lead magnet. Pinterest rewards fresh content!

✅ Step 3: Optimize Your Pin SEO to Reach the Right Audience

Pinterest is a visual search engine. To convert traffic, you must get in front of users with high purchase + action intent. Where to add keywords:

  • Pin Title
  • Pin Description
  • Image text overlay
  • Alt text
  • Board titles + descriptions

Keyword examples:
“free printable meal planner”
“email newsletter for home decor lovers”
“gluten-free starter guide download”

Your pins should show up when someone is actively searching for what you offer.

✅ Step 4: Send Traffic to a Landing Page Designed to Convert

This is where so many businesses lose subscribers. Pinterest users don’t want distractions, they want the freebie. That is why your landing page must:

✔ Have ONE clear headline
✔ Show the freebie visually (mockups work great!)
✔ List benefits in bullet points
✔ Include a short signup form above the fold
✔ Repeat CTA button after a small pitch

No menus. No pop-ups. No product overload. Just clear value → action.

✅ Step 5: Automate the Email Welcome Sequence

Once a user signs up, automation does the selling. Your sequence should:

1️⃣ Deliver the lead magnet immediately
2️⃣ Build trust with your brand story
3️⃣ Share your most valuable content
4️⃣ Introduce a product or service
5️⃣ Include soft CTAs (subscribe, shop, follow)

Pinterest brings cold leads: your email nurtures them into buyers. 🔥

✅ Step 6: Track What Converts Best (and Scale It!)

Use Pinterest Analytics + Google Analytics to track:

  • Outbound clicks → landing pages
  • Email sign-ups per pin/URL
  • Time on page + conversion rate
  • Highest-performing pin formats and keywords
  • Remove what isn’t converting. Scale what is.

📈 Once you have proof a pin converts, you can confidently promote it with Pinterest ads for even faster subscriber growth.

Why Pinterest Is the BEST Email List Growth Platform?


Pinterest isn’t just about exposure, it’s a long-term conversion engine. Your content can drive traffic on autopilot for months and even years! There is no other platform that can give you – Instagram, Facebook and TikTok are working short time. Pinterest is a long-term game that gives back!

Ready to Turn Pinterest Traffic into Sales-Ready Leads?

Most businesses fail on Pinterest not because their content isn’t good… but because they don’t have a proven conversion-focused strategy.

That’s exactly where I can help. 🙌

As a Pinterest Manager since 2017, I build:

✅ Custom lead-gen strategies
✅ High-converting pin designs
✅ SEO-optimized pin schedules
✅ Funnel-focused analytics
✅ Growth that compounds every single month

📩 Let’s turn your Pinterest traffic into subscribers and customers, not just impressions.

👉 Book Pinterest Strategy + Management contact me here:

My usual service is completed and full Pinterest monthly management (organic strategy) – there is no need for you to do anything. Here is another case study to read more on how I increased 3 times the monthly traffic for a blogger in 12 months (and of course affiliate sales) for a client (Pinterest case study 1): socialmarketingnest.com/my-pinterest-marketing-tips-and-pinterest-traffic-case-study/

And Pinterest Case Study 2 – How I Turned 27 Pinterest Clicks into over 600 and Consistent Sales in Just 6 Months

I personally care for each of my client’s accounts and because my time is limited, I can’t take every project, just one or two per month. My focus are bloggers and small businesses in almost any niche. Price starts at only 300 $ per month.

Here are a few ways I can support you with Pinterest marketing help:

  • Building Personalized Pinterest strategy, updated for 2026 as a one-time project (implemented by you);
  • Monthly Pinterest Management on a long-term for more than 6 months (done for you monthly Pinterest management service – this is my main service).
  • One-time Pinterest account set up, optimization or Pinterest audit clean up (done for you one time service);
  • Custom Pinterest Canva Templates creation based on your content with a problem-solution model;
  • Pinterest one-time consultation with tips for growth in 2025-2026 for your blog – in a pdf file with easy to implement steps by you;

Need help with pins creation -> contact me here for bundle of custom made 20 editable Canva design pins (based on your content) to make sure you will always have the right visuals for Pinterest! It is one time service which will cost you only 50 $, contact me here and ask about mini service for 20 editable static Canva pins based on your content (products, blog posts or services on your site). You will be able to post these directly and use them to build next batch of pins for your Pinterest marketing!

To see more about me and my work with other bloggers, you can check my testimonials here. Feel free to contact me here!

Here is my LinkedIn for a quick connection and help:

https://www.linkedin.com/in/socialmarketingnest/

I will be happy to support and help you in your Pinterest journey in 2025-2026!

About the author:

Stiliyana Stoycheva – Pinterest Manager, Strategist and Consultant located in Varna, Bulgaria

Helping entrepreneurs worldwide with their internet marketing strategy, specializing in Pinterest marketing for bloggers. She has solid experience behind her with hundreds of clients from all over the world, helping them with highly successful and result oriented Pinterest management services. She has studied the Pinterest platform in detail for the last 8 years and has tested various strategies for maximum performance.

To understand more about me and SocialMarketingNest team, read our FAQ here.

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