Why every business owner should consider promoted pins as part of its internet marketing strategy?

Years around Pinterest was driving great organic traffic to the businesses, which used it. This is still working well, but it takes time – over 6 months or even a year.

Promoted pins are the way to advertise on Pinterest and get faster targeted traffic and sales. But you should understand it well! Here are a few reasons why you should consider promoted pins as part of your Pinterest marketing for business or your whole internet marketing strategy:

  • Promoted pins are still affordable ad option, comparing to Facebook or Google. At the same time, the options for audience targeting /similar to Facebook/ and the targeting by keywords /similar to Google ads/, give great opportunities to reach new customers.
  • Pinterest advertising is currently available only for businesses located in the USA, Canada, Australia, New Zealand, United Kingdom, Ireland and from very soon in France. The rest of the world is excluded, and this automatically means the competitors are less and the ads are not so expensive. This will be not for long, so the businesses located in these countries have a huge advantage!
  • One interesting fact about Pinterest Promoted Pins is that actually, you can drive traffic to your site even if you are not in the active campaign. There is an option the pinners to save your promoted pin while the ad is running, but click it later, when they are ready to buy. And here is the best part – you will pay only for the clicks during the campaign! This automatically means, you can have a lot of clicks, outside your campaign in a result of all “saves”, and that will be actually free! There is no other ad platform, which offers you such an advantage as free targeted traffic in a result of the paid campaign!
  • Always think for your target! If your target is women/mothers, they are on Pinterest, but not only! Pinterest is great ad option for almost any kind of business – blogs, services, e-commerce, affiliates and so on. It is proven that the people are on Pinterest to find and buy, to engage with content like yours! The boards, which they create, are actually more like “wish lists”. That is why, if your business is not on Pinterest – organic or paid, you are missing new opportunities, traffic and sales.

Get our free guide to understanding exactly who your target is and how to create Pinterest boards to attract the right people. Because you don’t need useless traffic, right? You need targeted traffic and sales! Pinterest can be a gold mine for your business, but you have to use it with the right strategy. And the strategy starts with the content creation process. Are you ready to take the next step and make Pinterest works for you now?

  • You may hear the huge announcement of Pinterest – that they will go public very soon. This means the people can buy shares of Pinterest to trade with, having, of course, the expectations to make money. And Pinterest is making money from paid advertising. Or with other words – Pinterest will prioritize the paid pins much more than organic pins for the future. During the time the organic reach will decrease /less free traffic/, but the promoted content will be more important and ranked higher.

Because all of these above, now is the perfect moment to test if the promoted pins are for your business, while it is still affordable! Because building the winning Pinterest marketing strategy takes time, but starting in low competitive times can grow your business with a huge advantage! Don’t wait to be too late.

Full monthly Pinterest management services starting with personalized strategy report and Pinterest strategy to implement, creating and adding up to 40 monthly custom pins linked to your site and SEO optimized for Pinterest, monthly Pinterest report with the progress, tracking the analytics and a lot more! Let me help you grow your health coaching business while you are doing what you love to do! Price starts from 300 USD, contact me here to receive personal detailed offer just for you! Check our portfolio and feedback from our happy clients!

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Pinterest is the best tool to use for marketing online. If you pick any social media network to focus all of your marketing on it needs to be Pinterest.

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